22 July 2014

70th anniversary of the United Nations: guidelines for use of UN 70 logo

GUIDELINES FOR USE OF THE UN70 LOGO
These guidelines must be provided to requesters. Whenever the special emblem is uploaded on the internet, the guidelines must be uploaded on the same page.

1. The official logo for the 70th Anniversary of the United Nations (see above, hereinafter referred to as the “UN70 Logo” or the “Logo”) has been
created by the UN for use with UN70th anniversary activities and programmes. Its use is encouraged for educational and public outreach projects advancing
the goals laid down in the United Nations Charter, informing the public of the role of the United Nations in the modern world, and promoting informed global
debate on concerns vital to the Organization in its seventieth year and the world to which it belongs.world to which it belongs.

I. Use by UN bodies and Member States

2. Use of the UN70 Logo for educational and informational purposes as set out in paragraph 1 above by UN departments and offices, UN Funds and
Programmes and other subsidiary organs, UN agencies, and Member States is uniformly encouraged and does not require prior written authorization.
However, the use of the UN70 Logo is subject to the Terms of Use set out in section IV below.

2
II. Use by non-Governmental organizations (NGOs) and members of the
United Nations Academic Impact (UNAI) initiative

3. Use of the UN70 Logo for educational and informational purposes by
NGOs, including United Nations Associations (“UNAs”) and National
Committees established specifically to support the UN and its Funds and
Programmes and other subsidiary organs (“National Committees”), as well as
NGOs having consultative status with ECOSOC or being associated with DPI,
and members of the United Nations Academic Impact (UNAI) initiative is also
encouraged.

4. Use of the UN70 Logo for educational and informational purposes by
UNAs and National Committees does not require prior written authorization.
However, the use of the Logo is subject to the Terms of Use set out in section
IV below. UNAs and National Committees may be authorized to use the
UN70 Logo in conjunction with the designs reflecting a national identity or the
project activity. Requests to use the UN70 Logo in the above-described
manner should be submitted to the UN Department of Public Information at the
address set out in section V below.

5. The use of the UN70 Logo for educational and informational purposes by
NGOs other than UNAs and National Committees and by UNAI members is
subject to prior written authorization, to be requested to the UN Department of
Public Information at the address set out in Section V below.

6. Use of the UN70 Logo by all NGOs, including UNAs and National
Committees, and by UNAI members in fundraising, sponsorship, or events for
which admission fees or other payments are solicited is subject to prior written
authorization to be requested to the UN Department of Public Information at
the address set out in Section V below. If authorization is given to use the
UN70 Logo for the above-referenced purposes, the use would be subject to the
Terms of Use set out in section IV below and, in addition, a waiver of liability
including the following provisions must be executed by the entity concerned:
- the entity is responsible for ensuring that the activities are carried out in
accordance with the applicable law and for ensuring that appropriate
insurance is maintained to cover the risks arising out of such activities;
- the United Nations does not assume any responsibility for the activities
of such an entity; and
- the entity shall hold harmless and defend the United Nations and its
officials against any action that may be brought against the United Nations
or its officials as a result of the use of the Logo.

3
III. Use by commercial entities

7. Use of the UN70 Logo by commercial, for-profit entities requires the prior
written authorization from the United Nations and the use, if authorized, would
be limited to informational and illustrative purposes in the context of a specific
event, programme or project planned for the Seventieth Anniversary
commemoration. If a commercial entity is authorized to use the UN70 Logo
for the above-referenced purposes, the use would be subject to the Terms of
Use set out in section IV below. The use of the UN70 Logo for commercial
purposes, including fundraising, will not be authorized. The Logo may not be
used on any product or its packaging, or in any manner that could imply or
suggest the endorsement or promotion by the United Nations of the
commercial entities concerned, their products or services.

8. Requests to use the UN70 Logo by commercial entities for informational
and illustrative purposes should be submitted to the UN Department of Public
Information at the address set out in section V below.

IV. Terms of Use of the UN70 Logo

9. The UN70 Logo should be used only in its entirety and in the exact form
reproduced at the beginning of the present Guidelines. It should be reproduced
only in its official colours and in accordance with the design guidelines
annexed to this document (page 5).

10. The UN70 Logo should be used adjacent to text such as “A project of the
[name of entity that uses the Logo] in honour of the United Nations Seventieth
Anniversary” or “Join Us in Support of the Seventieth Anniversary of the
United Nations”. The identity of the user should be clear.

11. As a general rule, the space around the UN emblem and around the
stylized “70” should be kept clear. Additional symbols and text, including
taglines, if any, should be placed at sufficient distance from the UN70 Logo in
order to maintain the distinct appearance of the UN70 Logo.

12. The tagline “Strong UN. Better World” is part of the UN70 Logo and
should be reproduced as is in the UN70 Logo design, unless the use of the
UN70 Logo without the tagline is authorized by the UN Department of Public
Information in writing in a particular case.

13. The authorization to use the UN70 Logo does not permit the user of the
Logo to sub-license or to further authorize the use of the Logo to any other
entities.

14. Unless otherwise expressly authorized in writing, the use of the UN70
Logo should in all cases cease before 31 October 2015.

4

15. The use of the UN70 Logo in violation of the provisions set out in the
present Guidelines could result in the revocation of the authorization to use the
Logo.

16. NGOs, UNAI members and commercial entities authorized to use the
UN70 Logo pursuant to sections II and III of the present Guidelines should
submit a copy of the approved prototype displaying the UN70 Logo to the UN
Department of Public Information at the address set out in section V below.

V. Inquiries and requests

17. Inquiries concerning the use of the UN70 Logo and requests to use the
Logo should be addressed to the Director, Outreach Division, United Nations
department of Public Information, New York, NY 10017 (email:
un70@un.org) Inquiries and requests can also be submitted through a United
Nations Information Centre, which will forward them to the Outreach Division
in New York.